Summary
Summary
Each figure links to Meta's IG User Media reference. That page says Updated Sep 28, 2026. Checked 2026-10-29.
| Limit | Figure |
|---|---|
| Container | MOV or MP4, with the moov atom at the front and no edit lists |
| Video codec | HEVC or H264 |
| Audio | AAC |
| Aspect ratio | 0.01:1 to 10:1, 9:16 recommended |
| Width | Max width 1920 px |
| Frame rate | 23 to 60 fps |
| Video bitrate | VBR up to 25 Mbps |
| Length | 3 seconds to 15 minutes |
| File size | Up to 300 MB |
| Caption | Up to 2,200 characters |
| Hashtags | 30 hashtags |
| @ tags | 20 @ tags |
| Cover | JPEG up to 8 MB |
Container
Container and codecs
The file is MOV or MP4, with the moov atom at the front and no edit lists. Video is HEVC or H264. Audio is AAC.
Size
Size, length and frame rate
Aspect ratio is 0.01:1 to 10:1, with 9:16 recommended. Max width is 1920 px. Frame rate is 23 to 60 fps. VBR up to 25 Mbps. Length is 3 seconds to 15 minutes. File size is up to 300 MB.
Text
Caption, hashtag and tag limits
A caption can be up to 2,200 characters, with 30 hashtags and 20 @ tags.
Before upload
How The Send checks your file
Use the table on this page as the Reels checklist before you upload. Posting steps are in the API posting guide. Plan details are on pricing.